Promotion on TikTok, what you need to know?
TikTok is an extraordinary social media brand that rose to fame quite a lot in the past year. It has more than 500 million users all over the world, and its approach is very distinctive. This is a short video sharing social app, similar to Vine from a few years ago, although in this case the videos are up to 60 seconds in total. You can have duets, comedic shorts, montages or just fun videos for the audience. However, does it really help your business in any way?
Getting access to a large audience
When you promote your business online, the main focus is to reach a large audience. The main benefit that comes from TikTok is that it gives you the large audience and you just need to figure out what content works for them. Even if it will take some trial and error, the results will be very impressive and that’s the crucial aspect behind this entire process. On top of that, you will appreciate the great return on investment, since TikTok promotion services are not overly expensive, yet you gain access to a large audience.
With TikTok, you can easily reach people from countries all over the globe. The app is available in more than 140 countries worldwide, so you can easily reach people from Egypt, Puerto Rico or Singapore despite being in Europe. Of course, you can also target your local area, so the possibilities here are indeed limitless, and you just have to avail the opportunities and ensure that you deliver only the best experience and quality out there. It just doesn’t get any better than this.
Not only that, but in every supported country there are a lot of creators that joined the platform and which have a pretty big following. These are micro influencers, and you can use them to reach very specific niches. It’s a system that works flawlessly, and you will find that it delivers an astounding return on investment, more than you would ever imagine. Collaborating with micro influencers delivers an extraordinary boost in exposure, and the results are nothing short of amazing every time.
Amazing user engagement
Another reason to consider TikTok marketing is the fact that the platform itself has a really high engagement rate. In fact, videos can go viral even if you have a new account. So there’s a huge potential, mainly because 90% or more of the users enter the app at least once a day, if not more. They always browse the latest content, they share it with friends and family, so the potential you get is nothing short of amazing.
Great for branding
TikTok is a very good platform for branding, since it allows you to create all kinds of video content. You can also target audiences of any age, since there are younger and older audiences alike on the platform. It’s an important aspect to consider, especially since TikTok also has its own ad platform. You can start promoting your business through ads, reaching more and more people without any worries. It’s a good idea to start early, so you can establish a powerful brand exposure and surpass competitors that will eventually enter the platform as well.
What type of content should you share on TikTok for the best result and exposure?
A good idea is to start some hashtag challenges. Apparently, a lot of people use these and you can get plenty of exposure if you start your own hashtag or work with a popular one. You can also try to create entertaining content. TikTok might not be the platform where you share informative content, but it’s all about fun and bringing in some exciting and fun moments into the mix. It definitely allows you to think outside the box with your marketing approach. Plus, you can embed a link to the landing page or your app with your video descriptions, which is very handy.
In the end, it’s easy to see that TikTok promotion is one of the best ways to boost your exposure and really push your experience to the next level. We recommend you to focus on using TikTok since it’s a very popular platform with lots of users and plenty of potential clients. It’s very impressive, distinctive and unique, and it will offer all that return on investment you always wanted. With help from TikTok, you can have a new channel where you can promote your business and show all of your advantages, so don’t hesitate and start using it today!