Lets start 2018 with some learning!
We made a list of 5 free online marketing courses you can take to get better at advertising.
When doing internet marketing for the first time, having your own website where you can market your products or services is quite helpful. But, to attract prospective clients having a website is not enough.
You need to make sure the content of said website is informative, free from typographical errors and full of eye catching images
(this is where our widget feature comes very handy).
However, besides just having a website you also need too advertise it and this is where marketing knowledge helps a lot.
Take a look at these free online marketing courses you can take to better your skills:
1. WordStream’s PPC University
PPC University is a totally free online learning resource created by my own company, WordStream, to help build your PPC and digital marketing skills. We have access to thousands of accounts spending billions of dollars on PPC advertising, and over the years consistently found that small to medium-size businesses struggled to manage their accounts in a way that was cost effective and earned them the best results.
Three streams offer lessons for beginning to advanced users, with additional modules for social advertising.
You can also access a number of webinars and white papers to enhance your digital marketing education, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!
2. Inbound Digital Marketing Course Plus Official Certification
HubSpot Academy offers an incredibly comprehensive digital marketing course that currently has more than 3,000 students participating at Udemy. Over 4.5 hours of instruction in 38 lectures are included in the incredibly low price of completely free.
Participants will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, and email marketing, as well as how they all interweave creating cohesive and more effective inbound marketing strategy. After the certification exam, graduates receive a badge for their CV or LinkedIn profile to show they’ve expanded their marketing skills with HubSpot Academy.
3. Google Digital Marketing Course
As the digital marketing landscape continues to rapidly grow, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to educate students and professors in the area of Digital Marketing.
Students planning to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help them shape their strategy for the competition, get the most out of AdWords for their business partner and help prepare them for the Google Partners AdWords Certification exams.
4. Search and Social Media Marketing for International Business
The Salford Business School in Manchester, England did a pilot for a Massive Open Online Course (MOOC) a couple years ago. Their Search and Social Media Marketing for International Business course will help you develop your professional online identity as well as learn how to use search engine optimization and social media marketing tactics and strategy to build an online audience.
Here are some topics you can learn about within the course:
- Personal branding
- Search Engine Optimisation (SEO)
- Use of social media for international business development
- YouTube
- Google+
- Copywriting online
- Legal implications of social media
- Monitoring and reporting
- Blogging
5. Content writing and blogging
Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online.
This course gives a clear understanding of the ways to accommodate online reader needs through web design, writing style, structure and search engine optimisation. Find out how content impacts the reader experience, as well as how the reader’s experience can impact the way they interpret online content.
You will learn:
- what to consider before you start writing
- characteristics of good online content
- how to write for your audience
- how to maintain your content
More specifically:
- how to structure a web page
- considerations for search engines and accessibility requirements
- making your content scannable
- using keywords, headings, lists and links
- matching your company’s tone of voice
- creating a content strategy and style guide
- and many other things!
By the end of the course you will be able to write more concisely, communicating the right message at the right time.
